Azure Collection showcases carefully sourced local and international women’s clothing,
a quirky décor and gifting selection, and a sampling of designer furniture.
It’s a statement as much about the eye-catching, feminine yet classic fashion lines
as it is about the ground-breaking store interior. Naturally aged silvered wood compliments
a brilliant azure-blue wall alongside custom-designed wallpaper and raw metal sculptures
reflected off a polished cement floor.
This is the inspiring backdrop for the 20 odd clothing designers jostling for attention
in the store. The “stand-out” South African talent includes the likes of Jo Carlin
(furniture and clothing), Leigh Schubert, Colleen Eitzen, Ruff Tung, Vino, Miss Su,
Ruby, and some new rising stars such as Cape Town label, Non-European.
The mix of highly wearable clothing with an edge is accented by select findings from
overseas ranges including a funky Italian dress range, designer jean labels, resort
and beach-wear exclusive to Azure. Hand-picked accessories and a taste of décor things-to-love
complete the mix.